
Musician / Artist
sam principal
@Samprincipal01 · Tanzania
9,763 YouTube views across 7 videos
Biography
⸻ Sam Principal, also known as Arthur Samuels Buyinza, is a dynamic creative singer-songwriter and arts business manager shaping Uganda’s contemporary entertainment landscape. Blending artistry with strategy, he bridges the gap between creative vision and commercial success. As a key force behind Axtra Nation, Sam plays an instrumental role in talent development, brand positioning, and music business strategy. He currently serves as the Business Manager for Ugandan recording artist Ronious Ug and renowned producer Artin Pro, overseeing project execution, marketing rollouts, partnerships, and overall career growth. With a sharp ear for music and a strategic mind for business, Sam Principal continues to build sustainable creative brands while contributing to the evolution of Uganda’s music industry.
Works

Gava Mukulya
Performer and writer · Uploaded 2026-04-17 · 325 YouTube views

Kalantini Eno
Performer and writer · Uploaded 2026-04-17 · 5,760 YouTube views

Sure
Performer · Uploaded 2026-04-17 · 729 YouTube views

Kitimba
Performer · Uploaded 2026-04-17 · 426 YouTube views

Sidda mukyalo
Writer and performer · Uploaded 2026-04-17 · 642 YouTube views

DATA
Performer · Uploaded 2026-02-26 · 481 YouTube views

Twelire
Writer and performer · Uploaded 2026-02-26 · 1,400 YouTube views
Products
No published products yet.